HORIZONSPORTS teams up with #itsgreatoutthere

HORIZONSPORTS, the world’s only Nature Sports & Wellness video platform, which is motivating the world to be more active in nature, has announced a new partnership with the It’s Great Out There Coalition. Founded by the European Outdoor Group, the It’s Great Out There Coalition is an International Non Profit Association with a membership of many of Europe’s leading outdoor businesses.  HorizonSports motivates people to be active in nature through premium sports and adventure videos, while the coalition is leading the #itsgreatoutthere campaign to encourage more people to lead healthier lives by getting active in the outdoors. Building on the synergy between the two projects, HorizonSports will set up an #itsgreatoutthere channel with dedicated contents within Horizonsports TV and both organisations will work together to promote each other across their media, events and other outlets.

Laurence Fox Hopper, HorizonSports CEO said: “By working together we can really make an impact on society and motivate people to lead more active and healthy lives by enjoying the outdoors”.

Andrew Denton, Secretary General of the It’s Great Out There Coalition, added: “Working with HorizonSports is another great way for us to communicate positive #itsgreatoutthere content to a big audience across Europe.  We’re already reaching millions of citizens on a regular basis and this new partnership will allow us to inspire even more people with dynamic and accessible content.”




HorizonSports is the only nature sports & wellness subscriber video on demand (SVOD) platform that caters to people who hike, run, cycle, love mountains, want to be healthy and more active in nature with over 200,000 unique viewers per month through a combination of SVOD platform, Android / Apple App, and through smart TVs. HorizonSports aggregates and produces the best inspiring video content from the top outdoor, sports events, lifestyle and adventure TV producers with a balance of sports and Wellness premium programming available for unlimited on demand, Live sports and streaming TV viewing. HorizonSports is also available on Watch It, Samsung TV Plus, Vewd and Pluto TV.

About the It’s Great Out There Coalition

The It’s Great Out There Coalition is an International Non Profit Association (INPA), registered in Brussels, and set up and launched by the European Outdoor Group (EOG).  Run by an executive team and non-executive board, the coalition will lead a pan-European consumer facing campaign to inspire more people to get active in the outdoors.  The It’s Great Out There Coalition is funded by membership fees, with 23 Founding Members, which are:

  • AS Adventure
  • Berghaus
  • Columbia
  • Intersport
  • ISPO
  • Jack Wolfskin
  • KEEN
  • Mammut
  • Marmot
  • McTrek
  • Merrell
  • Nordisk
  • OutDoor
  • Primaloft
  • Regatta
  • Reima
  • Salomon
  • Schuster
  • Sport2000
  • Ternua
  • The North Face
  • Vango
  • Vaude

Businesses and other organisations that operate in the outdoor sector are encouraged to join the coalition as members or supporters.  For more information about terms and costs, contact arne.strate@itsgreatoutthere.com.  In addition, the It’s Great Out There Coalition offers a range of sponsorship options for companies.  For more details, contact Arne Strate.

As well as delivering sustained consumer facing campaign activity, the It’s Great Out There Coalition is directly supporting grass roots initiatives in Europe that meet the coalition’s key aims and objectives.  For more details of the grant application process, contact arne.strate@itsgreatoutthere.com.

The It’s Great Out There Coalition is also working closely with European Commission in Brussels (with the European Outdoor Group), helping to represent the outdoor sector to policymakers and seeking to secure European funding for key community-led projects designed to inspire more European citizens to get active.



HorizonSports : Philippe Deleplace (philippe@horizonsports.com)


Its Great Out There Coalition: Chris Lines (chris@rightlines.info / +44 (0)7971 868329)